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Program: STAND Coaching Program


STAND Coaching is a part of the STAND system of care portfolio. Research has shown that when digital mental health programs are supported with coaching, participant success and engagement increases. It is for this reason that the STAND system of care is designed to have certified STAND coaches support participants’ review and practice the skills and strategies that they learn in the digital program.

How Coaching Works

Participants in all STAND programs who are offered the digital mental health program (e.g., STAND for All or Tier 2 services) are offered support from certified STAND coaches.

Participants are expected to review a lesson on their own and thereafter meet with a certified coach to review and practice that week’s skills. Coaching sessions are 20-30 minute meetings held 1:1 over Zoom. Depending on the set of lessons, participants are able to schedule between six and eight sessions with a coach. They may meet with a different coach each week. All coaching activity is supervised via a tiered supervision model, overseen by licensed clinicians.

STAND Coaches & Their Training

STAND coaches are undergraduate, graduate and community volunteers who have received extensive training to help participants learn practical skills for self-management of low mood and anxiety.

We use a cohort model to train coaches over 15 weeks to develop (1) supportive communication skills, (2) a deep understanding of STAND principles, skills and tools, and (3) documentation skills. This training is provided by certified peers, graduate students and licensed clinicians.

We expect a 5-15 hour weekly commitment for coaches in training; time is spent in group sessions, role-plays and independent study. Coaches must demonstrate ongoing learning and eventually competency through quizzes and mock demonstrations of skills in order to become certified.

Primary Goal

Create and disseminate a program that trains laypeople to be competent in supporting STAND participants in learning and applying cognitive behavioral strategies.

Anticipated Duration


Number of Participants

More than 750 trainees to date

Related Information
Focus Area
Team Leaders

Michelle Craske

Gayane Grigoryan, LCSW